DESIGNER SHOW

SHOWCASING DESIGN OBJECTS ON CREATING SCENOGRAPHY 

FUNCTIONS

Scenography

CLIENT

Esam Design

YEAR

2024

SOFTWARE

Hand drawing - Artificial Intelligence - Photoshop -

Staging the object as a central piece, almost suspended in space.

Here, the creations are no longer simply displayed; they glide across the water like a silent, mechanical runway show, where reflection becomes an integral part of the experience.

The water acts as a living mirror, extending forms, blurring perceptions, and revealing the objects from a new perspective.

Through this minimalist and sculptural staging, the intention was to create a contemplative atmosphere where design, light, and materiality merge into a single sensory experience.

This project originated from a simple sketch drawn during my first years of study.

Several years later, this AI-generated 3D visualization brought it back to life, transforming an initial concept into an almost tangible atmosphere and giving form to an idea that once existed only on paper.